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ABOUT US

EVERY BRAND STORY IS A LOVE STORY

APPROACH

A brand, whatever it may be, must tell a story. The better the story, the more relevant the brand will be.
A good story must have a beginning, a middle, and an end. The beginning should show the values you stand for and the attributes that you represent. The middle is the set of means that the brand adopt to express itself and communicate its message. The end is about the goals the brand intends to achieve.

CONTEXT

Telling our brand story should have no secret. Still, few companies do it, and many others struggle and feel overwhelmed with the task. What needs to be revealed at the beginning of the story? What fits the story development in its middle? What makes sense to disclosure in the end?
The ingredients for a good brand story are the guidelines that identify, communicate and represent the brand as a whole.
Neglecting a single guideline may result in opportunity losses.

WHO WE ARE

We are an independent brand design studio, based in the seaside city of Matosinhos - Portugal.
Our team is small, as we like, because it maximizes the support we provide to our clients and because structural expenses are eliminated.
We have over ten years of experience, we are passionate about what we do and we love a good story.

WHO WE WORK FOR

Just as we like to keep our structure small, we also like to work for and alongside with small businesses to tell their story right.
We invite and privilege the client's vision to be shared in all project phases to foster the best beginning, middle and end.

WHAT WE DO

WE THINK AND CREATE BRANDS BASED ON CONCEPTS, MEANINGS AND EXPERIENCES.

We are present in problem solving and assisting small businesses challenges to define and tell their story.

Our methodology brings to the design process the marketing tools for more enlightened solutions.

BRAND DIAGNOSIS
Analysis to what story is the brand telling
about itself.
BRAND STRATEGY
Brand storytelling.
Defining its beginning, middle and end.
BRAND DESIGN
Logo creation, brand guidelines manual and stationary design.
GRAPHIC DESIGN
Posters, flyers catalogs, and others.
Packaging and label solutions.
ONLINE CONTENT MANAGEMENT
Brand presence in social media.
WEBDESIGN
Customization, programming and implementation of institutional websites.

MATOSINHOS | PORTUGAL
+351 917 347 506
INFO@DIRETRIZ.PT