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CONTEXT

"BRAND IS THE STORY. DESIGN IS THE STORYTELLING."

My name is Rui Amaral Pombares and I’ve been a logo designer for 20 years. I’m a graduated graphic designer with a post-graduation in design management and a master degree in branding. Besides my passion for brand identity I’m also fond of digital and urban art, illustration, photography, calligraphy and typography.

I believe in critical thinking and I always get excited to focus on creative concepts, meanings and experiences for brand design. I founded Diretriz™ with the full purpose of express brand identities entailed by strategy and distinguished by design.

Do you have a business idea, a brand challenge or opportunity? I would love to hear about it. Contact me.

APPROACH

“BRIDGING BRAND STRATEGY AND DESIGN IS CREATIVE MAGIC.”

BRAND DIAGNOSE
Thorough process of understanding and identify the brand’s needs and objectives that resonate with customers for positioning and brand equity.
BRAND STRATEGY
Qualify and deepen the success metrics of the brand's key combined elements that can make a difference for sustained growth.
BRAND DESIGN
Focus on critical thinking and creativity for competent messages and meaningful experiences that afford soulful engagement.

MATOSINHOS | PORTUGAL
+351 917 347 506
INFO@DIRETRIZ.PT