Loading...

CONTEXT

EVERY BRAND STORY IS A LOVE STORY.

WHY

A brand, whatever it may be, must tell a story. The better the story, the more relevant, profitable and influent the brand will be.
A good story must have a Beginning, a Middle and an End. The Beginning shows the brand values and the objectives of its existence. The Middle presents the expression and communication channels used by the brand. The End reveals the brand attributes understood by the public.

WHO

Branding consultant Rui Amaral Pombares founded Diretriz™ as an independent brand storytelling studio. With over 15 years of experience and passionate about a good story, Rui says:
"As a branding consultant I help companies with communication strategies and problem solving to boost their brands in the market. As a storyteller I focus on the creativity of concepts, meanings and experiences to inspire their brands customers."

WHAT

Telling our brand story should have no secret. Still, few companies do it, and many others struggle and feel overwhelmed with the task. What needs to be revealed at the beginning of the story? What fits the story development in its middle? What makes sense to disclosure in the end?
The ingredients for a good brand story are the guidelines that identify, communicate and represent the brand as a whole.
Neglecting a single guideline may result in opportunity losses.

HOW

To foster the best beginning, middle and end of the brand's story it is necessary to work alongside with the company's management and to invite and privilege the client's vision to be shared in all project phases. The methodology is to bring to the design creative process the marketing tools for more enlightened solutions.

APPROACH

THINKING AND CREATING BRANDS BASED ON CONCEPTS, MEANINGS AND EXPERIENCES.

BRAND DIAGNOSIS
Analysis to what story is the brand telling
about itself.
BRAND STRATEGY
Brand storytelling.
Defining its beginning, middle and end.
BRAND DESIGN
Logo creation, brand guidelines manual and stationary design.
GRAPHIC DESIGN
Posters, flyers catalogs, and others.
Packaging and label solutions.
ONLINE CONTENT MANAGEMENT
Brand presence and influence in
the social media.
WEBDESIGN
Customization, programming and implementation of institutional websites.

MATOSINHOS | PORTUGAL
+351 917 347 506
INFO@DIRETRIZ.PT