My name is Rui Amaral Pombares and I’ve been a logo designer for 20 years. I’m a graduated graphic designer with a post-graduation in design management and a master degree in branding. Besides my passion for brand identity I’m also fond of digital and urban art, illustration, photography, calligraphy and typography.

I believe in critical thinking and I always get excited to focus on creative concepts, meanings and experiences for brand design. I founded Diretriz™ with the full purpose of express brand identities entailed by strategy and distinguished by design.

Do you have a business idea, a brand challenge or opportunity? I would love to hear about it. Contact me.